Mistake: launching too many products, creating complexity.
Solution: Focus on 1-2 hero products and/or focuses/styles and then all marketing into that.
Mistake: DTC no restrictions, complexity becomes insane, simply by min orders, no CS team, self-serve order tracking, etc. (This could be a prodcut too)
- The trans-Atlantic slave trade was a travesty as gruesome as it was gigantic; if only money production monopolies had faced free market competition, this horror of human history would not have reached such a colossal scale. In (non-violent) market competition, producer actions are guided by the preferences of customers: a dynamic that drives low prices and technological innovation. Absent this accountability, producers are incentivized to do anything necessary to expand their market share—up to and including violent coercion. Simply, market pressures keep people honest: as such, the structures of markets and moralities are mutually intertwined